Millions of Brits are risking lasting damage to their hair by sunbathing, eating junk food - and wearing hats.
A study, commissioned by hair supplement Perfectil, found just 14% of women are confident they know what is good and bad for their hair.
Four in 10 admit to roughly towel drying their hair when they get out of the shower while more than a third (35 per cent) often twist or play with their locks.
Celebrity hair stylist Sarrah Hamid, who is with Vitabiotics, features in a video highlighting the unexpected things women are doing to their hair.
She said: “To many of us, our hair plays a huge part in our appearance and how confident we feel.
“We often feel good when we know our hair is looking it’s best – think about that moment you step out of the salon with a freshly coloured or cut style.
“But while we might think we are doing everything we can to keep our hair in great condition, there are so many things we all do every day without even realising which could be having an impact.”
It also found that skipping trims is bad for your hair, as a regular cut every 6-8 weeks is good for growth.
Despite this, the average woman leaves it 11 weeks between trips to the salon.
The study of 2,000 women revealed 46% feel their hair is very important to their appearance, with 84% more confident when their locks look good.
More than four in 10 feel happier when their hair is in great condition while 23% have a ‘bounce in their step’.
And 71 per cent admitted their hair can have a real impact on their mood.
During the average 104 bad hair days the average woman will have a year, 18% have worn a hat to cover it up while almost one in 10 have kept the camera turned off on video calls.
One in twenty have even been known to cancel a date or call in sick to work.
The study, carried out via OnePoll, also found 16% think their hair is better off as a result of the lockdowns.
A quarter styled their hair less often with heated straighteners or curling tongs while 23% used fewer products.
Others washed their hair less often (34%) and spent less time in the sun (34%) as they didn’t get chance for a hot break abroad.
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