Privacy Policy & Cookies

‘We take your Privacy as seriously as your well being

Vitabiotics Ltd ("us", "we", or "our") operates the www.vitabiotics.com website (the "Service").

In line with the UK GDPR and Data Protection Act , this page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible here.

Definitions

Overview

We collect several different types of information for various purposes to provide and improve our Service to you.

Types Of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address lines, City, State/Province and ZIP/Postal code
• Cookies and Usage Data

If you have chosen to receive newsletters from us, we may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

We also collect personally identifiable information as part of the e-commerce browsing experience, for the sole purpose of providing you with the best services catered to your customer requirements. The collection of this data is part of the Legitimate Interest of Data Subjects in accordance with the UK GDPR.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.

Use of Data

Vitabiotics Ltd uses the collected data for various purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Retention of Data

Vitabiotics Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Vitabiotics Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

A number of our external third parties operate outside the United Kingdom and European Economic Area (EEA), which means your personal information may be transferred outside the UK and EEA for processing. Vitabiotics Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Legal Requirements

Vitabiotics Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation
• To protect and defend the rights or property of Vitabiotics Ltd
• To prevent or investigate possible wrongdoing in connection with the Service
• To protect the personal safety of users of the Service or the public
• To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

As an additional safety concern, please be assured that once a transaction is complete, your credit card details will not be stored on our database.

Your Rights

Vitabiotics Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the right:

• To access and receive a copy of the Personal Data we hold about you
• To rectify any Personal Data held about you that is inaccurate
• To request the deletion of Personal Data held about you

You have the right to data portability for the information you provide to Vitabiotics Ltd. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it. For any such requests, please email privacy@vitabiotics.com .

You have the right to request the deletion or removal of your personal data. However, we may decline such a request, and if we do, we'll provide the reason for our decision. If you wish to have your data removed from our systems, please email privacy@vitabiotics.com

Please note that we will ask you to verify your identity before responding to such requests.

Service Providers

Overview

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms webpage:www.google.com/intl/en/policies/privacy/

Adalyser

Adalyser is an analytics platform that is used to measure response to TV advertising. Adalyser sets the following cookies:

• The __adal_ca Adalyser cookie is to indentify store which advertising campaign drove a user to visit
• The __adal_cw Adalyser cookie is used to tie back conversion events to earlier visits
• The __adal_id cookie is used to uniquely identify a device

For more information on the privacy practices of Adalyser please visit Adalyser’s Privacy Terms webpage:https://www.adalyser.com/en/terms

Peel Analytics

Peel Insights is a analytics platform designed to integrate into Shopify to provide customer and ecommerce analytics reporting around customer behaviour and transactional trends

Information on Peel Analytics’ privacy policy can be found here: Privacy Policy | Peel Insights

Little Data

Little data is a revenue tracking and analytics platform that integrates into Shopify, providing customer transaction and buy trend analytics. Further information on Little Data’s privacy policy can be found below: Privacy Policy - Littledata Blog

ParcelLab

ParcelLab is a post consumer transaction analytics and evaluation platform designed to streamline customer service and maximise revenue following point of sales.

Further information on the Privacy policy can be found here : Privacy Policy - parcelLab

Trustpilot

Trustpilot is a website which collects and publishes reviews for online businesses. When a customer completes an order, they may receive an email from Trustpilot inviting them to add a review. Customers may already have a Trustpilot account and reviewed other businesses or new customers can chose to create an account. For more information on the privacy practices of Trustpilot please visit Trustpilot’s Privacy Terms webpage: uk.legal.trustpilot.com/end-user-privacy-terms

Advertising & Remarketing

Vitabiotics Ltd uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google AdWords

Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: www.google.com/settings/ads Google also recommends installing the Google Analytics Opt-out Browser Add-on - tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:www.google.com/intl/en/policies/privacy

YouTube Ads

YouTube Ads is an advertising and content management platform designed to increase customer channel outreach.

For more information on the privacy practices of YouTube Ads please see: Privacy Policy – Privacy & Terms – Google

AudienceStore

AudienceStore retargeting is a programmatic service provided by AudienceStore Ltd. Instructions to opt out of cookies can be found at https://www.audiencestore.co.uk/cookies/.

For more information on the privacy practices of AudienceStore, please visit the AudienceStore Privacy policy web page: https://www.audiencestore.co.uk/privacy-policy/

Awin

Awin operates an affiliate marketing network, which comprises Advertisers and Publishers. Awin’s network enables Advertisers and Publishers to deal with each other, whereby Publishers promote Advertisers and their Products by displaying Advertisements on the Publisher Website. Consumers which click on an Advertisement are referred from the Publisher Website to the Advertiser Website, where they may make a Transaction.

You can learn more about the privacy practices and policies of Awin by visiting their Privacy Policy page: awin.com/gb/privacy

Facebook

Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting www.facebook.com/help/164968693837950. To opt-out from Facebook's interest-based ads follow these instructions from Facebook: www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA www.aboutads.info/choices, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:www.facebook.com/privacy/explanation

Microsoft Bing Ads

Microsoft Bing Ads is an online advertising platform that enables businesses to display ads across the Bing search network and its partner sites, including Yahoo and AOL. It offers targeted, pay-per-click advertising to help brands reach their audience effectively.

For more information on privacy for Microsoft Bing Ads please see:

Microsoft Privacy Statement – Microsoft privacy

TikTok Ads Manager

TikTok Ads Manager is a promotional content brand used as part of the Tik Tok Business suite of products. It is used for content creators and influencers to create organic digital content that can be used for the purpose of digital advertising on the Tik Tok platform to maximise sales through the Tik Tok channel.

For more information on privacy for Tik Tok Ads manager please visit:

Privacy Center - Ads and Your Data | TikTok

Convert.com

Convert.com is an A/B testing platform designed to enhance ecommerce website experience in order to ensure maximised end customer growth. It uses an enhanced Api based testing platform that allows tests to be run across all growth channels and is designed to increase the customer sales conversion rate through testing and site enhancements.

For more information on privacy for Convert.com please visit:

 Privacy Notice - A/B Testing Software

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

PayPal : You can access PayPal's Privacy Policy here.

Stripe : You can view Stripe's Privacy Policy here.

Subscriptions Management

Vitabiotics Ltd utilises subscription management services to enhance your experience by providing a personalised customer subscription profile on our website.

SKIO is a subscription management platform designed to assist with selling and managing customer subscriptions through the Shopify platform.

For more privacy information relating to SKIO please see: Privacy Policy | Skio

Loyalty Programs

LoyaltyLion is a customer loyalty management platform responsible for managing the Rewards Points and Vitabiotics Rewards loyalty programme.

For more information n the privacy of LoyaltyLion please see:

Privacy policy | LoyaltyLion - Customer loyalty software

Gorgias

Vitabiotics utilises Customer Relationship Management (CRM) systems to centrally store, manage, and process your customer records and profiles.

Gorgias is a fully integrated e-commerce helpdesk platform designed to streamline all aspects of customer service operations and manage client profiles efficiently.

For more information on the privacy practices of Gorgias, please see : Privacy policy (gorgias.com)

Email Validation with ZeroBounce

To ensure the accuracy and validity of the email addresses you provide, we use ZeroBounce, a trusted third-party email validation service. This helps us maintain a high standard of data quality and reduce errors in communication.

https://www.zerobounce.net/privacy-policy/
https://www.zerobounce.net/security/

Shopify

Shopify is a leading global e-commerce platform that empowers businesses to create seamless and personalised online shopping experiences. By streamlining operations and enhancing functionality, Shopify simplifies every aspect of the customer journey, from browsing to checkout.

For more information on the privacy of Shopify, please see :

Shopify Privacy Policy - Shopify UK

Klaviyo

Klaviyo is a sophisticated marketing automation platform designed to optimise and expand marketing efforts through a personalised, multi-channel approach. It enables businesses to connect with their audience effectively across email, SMS, and other channels, driving engagement and growth.

For more information on the privacy of the Klaviyo platform, please refer to :

Privacy Notice | Klaviyo Legal

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Cookies Policy

Vitabiotics use of cookies

A cookie is a small text file exchanged between your browser (e.g., Internet Explorer, Chrome, Firefox, or Safari) and a website's server. It contains information that helps the website recognise you, enabling features like staying logged in, remembering preferences, and preventing repetitive information display. Without cookies, websites may treat you as a new visitor each time you navigate to a different page.

To learn more about cookies and their purposes, visit All About Cookies.

What types Cookies do Vitabiotics use?

Category 1 — Strictly Necessary Cookies

These cookies are essential for navigating our website and using its core features. Without them, services such as shopping baskets and secure login areas cannot function.

 Category 2 — Performance Cookies

Performance cookies collect information on how you use our website, such as the pages you visit most frequently. This data helps us optimise the website and enhance your navigation experience.
These cookies may also notify affiliates if your visit originated from their referral and resulted in a purchase. All data collected by these cookies is aggregated and anonymous, meaning it does not identify you personally.

Category 3 — Functionality Cookies

Functionality cookies allow the website to remember your preferences while you browse. For example, they may store your geographic location to display the most relevant regional content or remember custom settings such as text size and font. Additionally, they help track viewed products or videos to avoid repetition.
These cookies do not collect personal information or track your activities outside the Vitabiotics website.

Category 4 – Targeting cookies

Targeting cookies are placed by our advertising partners and help build a profile of your interests based on your browsing behaviour. This allows us to show you more relevant advertisements on other websites. These cookies do not store personal information directly but use your browser and device information for targeted advertising.
If you choose to disable these cookies, you may see fewer tailored advertisements.

Managing Your Cookie Settings

For the best experience on the Vitabiotics website, we recommend keeping cookies enabled for www.vitabiotics.com. However, you can manage your cookie preferences in your browser’s settings. For detailed instructions on adjusting cookie settings in popular browsers, please refer to this guide. Please note that disabling cookies may limit some website features and functionality.

Cookies Management Provider

As part of the Service and customer website journey, we manage Cookies using the Pandectes GDPR Compliance cookie management platform. You have the ability to manage your own Cookie settings when you browse our site and opt in or out of any Cookie category other than Strictly Necessary Cookies.

Cookie Usage

The following table outlines the cookies used on the website: