Sports presenter and former international gymnast, Gabby Logan, has taken the plunge into open water swimming, joining a wave of adventurous women over 40 who are embracing bold activities as part of their 'mid-life' bucket lists. From getting a tattoo to trying pole dancing, a new nationwide survey of 1,000 British women reveals that middle-aged women are increasingly turning to thrill-seeking experiences to make the most of life.
However, despite the more exciting activities highlighted by the research, taking care of one’s health at this stage of life remains the top priority. Topping the mid-life bucket list, 44% admitted that managing a five-a-day fruit and veg diet is their most important goal.
The research conducted by the UK’s No. 1 menopause supplement brand*, Menopace, ahead of World Menopause Awareness Month in October outlines a definitive list of activities women aspire to achieve in their mid-life. Gabby, 51, Ambassador for Menopace has always been a keen cold-water swimmer and took the opportunity to dive in, highlighting a growing trend for mid-life women to seek out fresh challenges that benefit both mental and physical health.
A dream holiday to a tropical paradise like the Maldives or Seychelles ranks second, with 36% of respondents envisioning it as a must-do. Other popular activities include learning a new language, spicing up their sex life, and having a Shirley Valentine-style holiday romance.
The top 15 mid-life bucket list activities also feature adventurous and life affirming experiences such as visiting a psychic, walking 10k a day and exploring ancestry. The full list reflects a deep desire among women to embrace life fully and tick off ambitions that once seemed out of reach.
Over half (55%) of women said the main reason for tackling these ambitious activities is the desire to make the most of their life, while 45% highlighted the sheer fun of taking on new challenges. Furthermore, 38% want to look back on their lives without regrets, while 37% appreciate the mental health benefits that come with such experiences. Nearly a quarter (24%) are eager to prove that age is just a number, and 18% feel it’s finally their turn to focus on themselves after years of working or raising children.
Gabby Logan, who is a long-term Menopace Ambassador, said: "It’s so important for women to feel empowered to explore new passions, whether it’s taking a cold water swim, travelling to a dream destination, or simply putting their health and well-being first. Life doesn’t stop with menopause – in fact, many women feel like it's just the beginning."
The survey also reveals the positive impact of menopause on women’s outlook on life, with over a third (38%) saying they gained a new lease on life after going through menopause, and 40% admitted that their health and well-being only became a top priority once they entered this stage. For 25%, this meant making key changes to their daily routine to support their well-being.
As Gabby Logan champions the message of living life to the fullest during mid-life, this survey offers valuable insights into the aspirations of women in their 40s and beyond.
Menopace is the UK’s Number 1 and most trusted** menopause supplement, formulated to be taken during perimenopause, and during and after the menopause. It supports health and wellbeing in 12 different areas, including hormone regulation, heart health and physiological function. For more information on the Menopace range or to purchase any products, you can visit the website: here.
*Source: Nielsen GB ScanTrack Total Coverage Value Sales 52w/e 15 June 2024
** Survey of 1,000 British women, conducted by One Poll Jan 2023, revealed that 22% of respondents trusted Menopace more than any other brand
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